YC One-Liners.

"Make something people want."

"It's better to have 100 users who love you than 1,000,000 who sort of like you."

"Startups don't usually fail because they can't build a product. They fail because they can't reach product-market fit."

"If you have to choose between a great market and a great team, pick the great market every time."

"The biggest risk is not taking any risk. In a world that's changing quickly, the only strategy that is guaranteed to fail is not taking risks."

"Your job as a founder is to talk to users and write code. Everything else is a distraction."

"Don't worry about competitors. Worry about being good."

"Startups don't die from murder, they die from suicide."

"Build something 100 people love, not something 1 million people kind of like."

"The way to get startup ideas is not to try to think of startup ideas."

"Speed and decisiveness. The best founders move fast and make a lot of small bets."

"If you're not embarrassed by the first version of your product, you've launched too late."

"It's hard to do a really good job on anything you don't think about in the shower."

"Investors are looking for founders who are determined and clear-thinking, in that order."

"The most common mistake YC founders make is building things people don't want and convincing themselves it's a marketing problem."

"Growth is the only thing. If you're growing, everything else gets fixed. If you're not growing, nothing else matters."

"Charge for your product. The first time someone pays you is more important than the first 1,000 free signups."

"Great founders are relentlessly resourceful."

"You should be able to explain your startup in a single sentence. If you can't, you don't understand it yet."

"Hire slow. Fire fast. The reverse is the most common founder mistake."